WDW: Open 24 hours on Feb. 29

Walt Disney World and Disneyland will stay open for 24 hours straight on Feb. 29 to celebrate the leap year.

The Magic Kingdom in Florida and Disneyland Park in California will open at 6 a.m. (local time) on Feb. 29 and will remain open until to 6 a.m. (local time) on March 1 as part of the parks' "One More Disney Day" promotion.

The new promotion follows last year's "Let the Memories Begin" promotion.

"We're honored that so many guests have shared their Disney memories with us as part of 'Let the Memories Begin', and I'm pleased to announce that the campaign will continue throughout 2012," Tom Staggs, chairman of Walt Disney Parks and Resorts said in a news release. "To celebrate, for the first time ever, the Magic Kingdom and Disneyland Parks will remain open for 24 hours on Leap Day, so that our guests can take advantage of every minute of their extra day to make memories with friends and family."

In addition, between Jan. 1 and Feb. 29, Disney is picking a daily winner as part of its "Disney Parks One More Disney Day Sweepstakes." The winner will receive a Disney Parks vacation.